ANDY (derived from the word android) is a proposed line of collectible robot figurines aimed at today’scollectors. The playfulness of the company is also reflected throughtongue-in-cheek storytelling in the company and toy descriptions. Thebranding employs a muted pallet, use of Grotesque MT Std typeface aswell as vector illustrations to appeal to the audience. Visualmovement and integration throughout package panels engage the viewer,and unify the design of the boxes.